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Location: Statewide

Training Type: Online Real Time

Total Hours: 4

Cost: Free

Scholarship: No

Contact Information:

amelia struthers
(802) 254-6384

Strengthening Business Practices: Marketing Your Program Deb Norris

Special Topics:
Sponsor: Northern Lights at CCV
Instructor: Laurie Metcalfe

This training will strengthen early childhood and afterschool program leaders’ understanding of marketing tools, audiences, and elements necessary to develop a marketing plan. It encourages program leaders to tailor marketing practices to the audience they are trying to reach and to develop effective communication strategies to promote their services. Learning outcomes: Define external and internal audiences for the purposes of marketing. Identify elements of an environmental scan. Understand the difference between communicating features and communicating benefits. Use various marketing tools strategically. Understand the importance of building relationships and increasing communication with families to improve retention of enrolled families and referrals of prospective families.

Core Knowledge Area
  • Program Planning & Development
  • Program Directors/Managers
Session Dates
Session Times
March 14, 2023
6:30 pm - 8:30 pm
March 21, 2023
6:30 pm - 8:30 pm
Additional Information

This 4 hour training will be held in real-time via Zoom. You will receive a link from the trainer a day before the training begins. Please send any questions to Amelia Struthers at amelia.struthers@ccv.edu